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Brand expands its mist spray collection with new formulation, and its retail presence with Sephora.
January 11, 2022
By: Christine Esposito
Editor-in-Chief
Touchland is upping its hand care game with Glow Mist, billed as a “refreshingly formulated” mist spray with “unique beauty benefits.” The hand sanitizer formulation delivers moisture and is said to keep hands germ-free all day long, according to the fast-growing company. Glow Mist combines Touchland’s formula with Detoskin and Vitasource. Detoskin detoxifies the skin by removing damaged mitochondria by mitophagy that regulates cell turnover, helps to decrease the anisotropy of skin tone to become more even and also contains blue light protection. Vitasource boosts collagen production while increasing cell turnover rate and improves skin firmness and elasticity for a rejuvenated, youthful appearance. “Our hands are in constant use, so when it comes to the health of our skin, it’s important to nourish it with beneficial nutrients and ingredients that can counteract those visible signs of damage and aging,” said Andrea Lisbona, CEO of Touchland. “We are thrilled to be introducing the brand-new Glow Mist range to the Touchland family, which will bring our portfolio of products to another level while providing our customers with the same continued value they’ve come to know and love.” According to Lisbona, Touchland worked with “dermatologists and chemistry experts to develop formulas that deliver great skin benefits, avoid the feeling of stickiness, and have the specifications to be formulated with our liquid-based sanitizer solution.” Glow Mist features a rosewater scent with top notes of lychee, strawberry, blackcurrant buds, heart notes of rosewater, rose petals, pink peony, and base notes of orris, musk and ambrette seed. It housed in the brand’s signature case with a new dusty rose colored dispenser and wrapped in a non-resealable, stand-alone pouch and a clear window display. Glow Mist ($16) will be sold through the company’s website and a new venue—Sephora.com. The brand is expanding into the beauty retailer’s brick and mortar shops, too. “Expanding our retail presence with Sephora online and in-store nationwide will further help position Touchland as a masstige brand – we have seen such great success throughout the past few years with our partnerships with Ulta, Target, Nordstrom, Revolve, Neiman Marcus, and more. This expansion allows us to continue offering consumers the best of both worlds with a luxurious-feeling product at an affordable price,” Lisbona told Happi. (You can listen to Lisbona in this Happi.com webinar about hand sanitizers.) Additional products in the Glow Mist collection are currently in development, according to company.
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